WSM Southern Manufacturing 2026

CHY Visual’s Role:

We spent multiple days filming the event, using dynamic B-roll footage within the event. To create depth and context, the team conducted carefully crafted interviews, both with Neil focusing on his personal experiences and company growth and Steve, the head of WSM, who provided insight into the event's significance. Post-production involved editing these interviews seamlessly with engaging visuals to create a compelling narrative around WSM’s commitment to skill development and community engagement.

Deliverables:

• One main interview-based video (approximately 2–3 minutes), professionally edited with relevant branded visuals.

• High-quality B-roll footage capturing detailed work processes, warehouse activities, and tool-making procedures.

• Two Short form, fast paced, Portrait videos to be posted on social media and LinkedIn reels both on day one and the final day.
  

Impact & Outcome:

The video successfully highlighted WSM's dedication to employee development and industry education, significantly boosting the company's community image and reputation among local stakeholders. It generated positive responses across WSM’s digital channels, enhancing the visibility. Feedback from WSM was highly positive, noting the video’s professional quality, authenticity, and effectiveness in attracting interest from both prospective apprentices and industry peers.